How to select photos for your Portfolio
Have you ever stopped to think that the images you show in your portfolio of photographic services Will they make the difference between you and your competitors?
If you are a photographer, videographer or creative you will not need to explain the enormous competition that exists today in these professions. The Internet has made our work easier, since we can now reach much more public than years ago. But like everything else in this life, there is the other side of the coin and in this case Internet not only will give us greater visibility to each of us, it will also be awarded to our competitors, so you must apply all the techniques you know to stand out from the rest.
"If you manage to differentiate yourself on your photography website thanks to your portfolio there will be no competitor to shade you."
And this is exactly what we are going to explain today. We want you to discover how to differentiate yourself from your competition on your photography website through your image gallery. Learn to select your photographs and discover how to make an online photo portfolio of quality, so that your future clients discover the great professional behind your photography website.
1. In your portfolio of photographic services show only your most representative images
You are a photographer and therefore your images will talk about your style, your way of working and define your professionalism. Therefore, at the time of create a photography portfolio you should pay special attention to the images you are going to include. Select only the best ones, those that you know are extraordinary, that truly reflect your style and that will leave your potential customers speechless.
If you have not updated the image gallery of your photography website for some time, the time has come to do so.
2. When creating a photography portfolio, keep your target audience in mind
It is clear that your photographs, however good they may be, cannot be liked by everyone. But you should know that there is a group of people out there who are fascinated by your work.
All those people who are attracted to your photographic work are your target audience and it is to them that you should address when publishing any image.
If your work is focused on several client profiles, for example if you offer family photography, wedding and fashion services, and you don't want to make your visitors dizzy, you have the option (increasingly extended) to create a website for each type of service.
For Google this is also important, since The more specific your photography website and with more differentiated keywords the better Google will rate you and in a better position it will show your website.
3. Create a photography portfolio well organized
If you finally choose to include the different types of sessions that you offer on your photography website, organize the works by folders or submenus so that each type of client has its own portfolio of photographic services.
4. Be selective in your portfolio of photography services
When create a photography portfolio, it is normal for input to want to include most of your images. We know that you feel very proud of each one of them, but you must bear in mind that the visits that come to your photography website do not have the whole day to see your gallery.
Did you know you have 10 seconds to attract the attention of your visits? Take time to select the header image, search your portfolio for the photograph you are most proud of and place it in that strategic place on your website.
In your portfolio of photographic services, follow the same pattern. Make a selection of the best images and show them in your gallery. And remember that your visitors will have very little time to discover the great photographer you are, so show them only your best images.
Remember to include some photographs for the rest of the web. You are a photographer, so divide your work through the rest of the sections. In this way, in addition to enjoying your images, your visits will make reading more enjoyable.
5. Set a time limit at the time of create a photography portfolio
We know that this task is always postponed for later. There is always some more important work to do. But If you do not spend time improving the aesthetics and content of your photography website, your competition will and in a short time your web page it will become outdated and what is worse, will not represent you.
So don't postpone it anymore. Mark yourself a date on the calendar and get to work. If it's easier for you, imagine that you portfolio of photographic services It is a customer's album and meets the usual deadlines.
Si select all the photos that your photography website should include You find it overwhelming, start small. You can start by making a selection of the 6 or 7 best photographs for the cover and creating a photography portfolio with two or three subsections. Later, you can expand your portfolio.
6. Create a photography portfolio online
When it comes to displaying your images on your photography website, take advantage of all the tools you have at your fingertips so that your work looks as much as possible. The era where the portfolio of photographic services On paper has passed. Now 95% of your customers, at least in the first contact shots, they will discover your images through the Internet.
For that reason, in Arcadina we offer you some galleries where your visitors can enjoy your photographs online and a size never seen.
If you also want to show your images in full size, then we leave you an article where we explain all the advantages in detail.
7. How to make an online photo portfolio that is easy and fast to update
The logical thing is that you portfolio of photographic services Be constantly changing and updating.
Over the years, you have been refining the technique and we know that the images you took a while ago are not the same as the ones you make now. For this reason you must update your photography portfolio constantly.
One of the questions you should ask yourself is the following.
How can I make a practical, beautiful and functional online photo portfolio?
We know you're not a web programmer, that's another story. Therefore, at the time of create a photography portfolio with Arcadina, You will be able to do it in just a few minutes, simply and quickly. And with a professional result and without errors or slow loading times.
In your management panel you will find a section exclusively dedicated to your portfolio of photographic services, where creating new photo and video galleries or uploading more updated photos will take only a few minutes.
In addition to creating galleries and uploading images effectively, in the Arcadina control panel you can customize this section of your website everything you want.
- You can activate or deactivate at will random display mode of the images.
- It will permit you customize the number of rows, the number of photos per row and the type of borders.
- You will have a system for the images pass automatically as a projection.
- You can add a watermark to the images automatically.
- You can add a music to each gallery, to give them a more personal touch.
- And much more.
Let's do it! Create a photography portfolio that makes you shine
You already know, if you want to differentiate yourself from your competitors, pay special attention to the images you show on your photography website.
- In your portfolio of photographic services only show your best images.
- Choose the pictures that fit your target.
- Organize your image gallery so that your visitors have clear your services.
- Learn to make a selection of your best images.
- Do it now. Don't postpone it any longer.
- Sample your large photos. .
- Optimize your time and make this process fast.
This article has been written by Laura LLorente and originally published in the Arcadina Blog.